That’s how Grandpa Bruno tells his four cubby-bear grandchildren about waiting, and waiting, and waiting for a World Series for many decades. But Bruno also showed a lot of patience and love. “Never give up!” he kept telling them.

That is the story and the moral of “Go Cubs Go!” authored by Marv Levy with illustrations by Rob Peters and historical material from George Castle.

The youngest Cubs fans didn’t live through the patient waiting and will always remember a winning Cubs team in the 2016 World Champions. Their parents and grandparents, however, taught them to “Never give up!” and to be loyal to the Cubs. That’s what makes being a Cubs fan so special. The love of the team is passed on from generation to generation.

Yes, the Chicago Cubs are the 2016 World Series Champions.

But what can Grandpa Bruno’s grandchildren (and the children reading along) learn from the Cubs triumphant march in 2016? Follow along in this wonderfully illustrated story as lifelong fan Grandpa Bruno teaches us what the Cubs have already taught him… to “Never give up!” Show your loyalty to the Cubs by passing along this important lesson.

After all, isn’t that what makes a Cubs fan so special?

In “Go Cubs Go!,” Bruno the Bear takes his grandkids through his own journey as a fan, all the way back to 1929, rooting for great players and teams that fell short of the World Series. The Cubs’ quest for October seemed endless. Bruno never lost his enthusiasm. Someday, he knew the Cubs would win. He and his family enjoyed going to Wrigley Field, where so many good things happened except the Fall Classic through the years. Now they are finally rewarded with a great team that went to the 10th inning of Game 7 to beat the Cleveland Indians on November 3, 2016.

This heartwarming story echoes the life of author Marv Levy. Yes, the famous football coach who started out life as a Cubs fan on Chicago’s South Side. Rob Peters adds color to Levy’s words via his vivid illustrations. And Chicago’s renowned baseball historian and longtime author George Castle educates the reader about the Cubs’ all-time dates, names, achievements and quotes.

Many Cubs books often tell the same story. But “Go Cubs Go!” crafts a tale for fans of all ages and lets them know things about their favorite team they never realized.

So come on along. Meet loyal Cubs fan Bruno the bear and his family. Join them on this exciting journey that Cubs fans have been waiting 108 years to take. What a celebration it will be!