The Guy on the Wall

Bob Leffler details his journey from teacher to sales director for the Baltimore Colts and the ultimate founding of his flourishing ad agency. He shares his front-row seat for events affecting pro and college sports, including the Colts’ ill-fated decision to draft John Elway and their “Midnight Ride” to Indianapolis.

Leffler’s career put him “on the wall” for many major stadium developments, team moves, and sales campaigns—and made him a witness to the successes and missteps of team owners and politicians. The Guy on the Wall provides a frank chronicle of those events that shaped sports history.