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Go Cubs Go!

Baseball’s Never Give Up Story

by Marv Levy with Contributor: George Castle

Illustrated by Rob Peters

“It’s been a bear being a Cubs fan…”

That’s how Grandpa Bruno tells his four cubby-bear grandchildren about waiting, and waiting, and waiting for a World Series for many decades. But Bruno also showed a lot of patience and love. “Never give up!” he kept telling them.

That is the story and the moral of Go Cubs Go! authored by Marv Levy with illustrations by Rob Peters and historical material from George Castle.

The youngest Cubs fans didn’t live through the patient waiting and will always remember a winning Cubs team in the 2016 World Champions. Their parents and grandparents, however, taught them to “Never give up!” and to be loyal to the Cubs. That’s what makes being a Cubs fan so special. The love of the team is passed on from generation to generation.

Yes, the Chicago Cubs are the 2016 World Series Champions.

But what can Grandpa Bruno’s grandchildren (and the children reading along) learn from the Cubs triumphant march in 2016? Follow along in this wonderfully illustrated story as lifelong fan Grandpa Bruno teaches us what the Cubs have already taught him… to “Never give up!” Show your loyalty to the Cubs by passing along this important lesson.

After all, isn’t that what makes a Cubs fan so special?

In Go Cubs Go!, Bruno the Bear takes his grandkids through his own journey as a fan, all the way back to 1929, rooting for great players and teams that fell short of the World Series. The Cubs’ quest for October seemed endless. Bruno never lost his enthusiasm. Someday, he knew the Cubs would win. He and his family enjoyed going to Wrigley Field, where so many good things happened except the Fall Classic through the years. Now they are finally rewarded with a great team that went to the 10th inning of Game 7 to beat the Cleveland Indians on November 3, 2016.

This heartwarming story echoes the life of author Marv Levy. Yes, the famous football coach who started out life as a Cubs fan on Chicago’s South Side. Rob Peters adds color to Levy’s words via his vivid illustrations. And Chicago’s renowned baseball historian and longtime author George Castle educates the reader about the Cubs’ all-time dates, names, achievements and quotes.

Many Cubs books often tell the same story. But Go Cubs Go! crafts a tale for fans of all ages and lets them know things about their favorite team they never realized.

So come on along. Meet loyal Cubs fan Bruno the bear and his family. Join them on this exciting journey that Cubs fans have been waiting 108 years to take. What a celebration it will be!
Go Cubs Go!

About the Authors

Marv Levy

Chicago native Marv Levy may be best-known as the four-time Super Bowl coach (1990-93) with the Buffalo Bills. He also coached the Kansas City Chiefs. Football was his life, but the Cubs were his sports love. While in the Army Air Corps in 1945, Levy, then 20, attended Game 7 of the World Series at Wrigley Field. His patience was rewarded when he also went to the 2016 World Series at the same ballpark. Levy earned a masters degree in English History at Harvard University. He has authored three previous books. His biography, Where Else Would You Rather Be?, reached New York Times best-seller status in 2004. Levy was inducted into the Pro Football Hall of Fame in 2001. He lives in Chicago with his wife, Mary Frances.



Contributor: George Castle

Thirteen-time author George Castle started out in the $1 bleacher seats in Wrigley Field in the early 1970s. Growing up five miles northwest of the ballpark, Castle witnessed Hall of Fame Cubs players and not-so-great baseball. He has covered the Cubs for newspapers, magazines, online sites, and his own syndicated baseball radio show. He has been renowned for his specialty in Cubs history and his post as historian for the Chicago Baseball Museum. Castle lives in Morton Grove, IL with wife Nina.

Rob Peters

Illustrator Rob Peters is also a cartoonist and designer. He has a degree in Visual Communications from Judson College in Elgin, IL, and has worked as a cover artist, designer, and freelance artist. He has designed logos, book covers, and illustrated dozens of children’s picture books. He lives with his wife and family in Topeka, KS.


978-0-9966742-8-7 ebook
Children, Sports
Publication Date
January 2017
Trim Size
8.5 x 11
Page Count
48, Full Color Illustrations, Hard cover with full color dust jacket
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