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The Guy on the Wall

Shaping Game Day from the Colts to Covid

by Bob Leffler

Bob Leffler details his journey from teacher to sales director for the Baltimore Colts and the ultimate founding of his flourishing ad agency. He shares his front-row seat for events affecting pro and college sports, including the Colts’ ill-fated decision to draft John Elway and their “Midnight Ride” to Indianapolis.

Leffler’s career put him “on the wall” for many major stadium developments, team moves, and sales campaigns—and made him a witness to the successes and missteps of team owners and politicians. The Guy on the Wall provides a frank chronicle of those events that shaped sports history.
The Guy on the Wall

About the Author

Bob Leffler

Founder of the Leffler Agency, Bob Leffler served as the ad man for numerous sports-related entities for more than three decades, and was an eyewitness to events that changed the landscape of sports. His agency work included campaigns for pro franchises, numerous Division I universities and The Preakness Stakes.


Business, Sports
Publication Date
July 2022
Trim Size
5.25 x 8.25
Page Count
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